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Speakeasy and Storefront Digital Launch New “Happening Now” Section
Speakeasy Political and Storefront Digital have launched new “Happening Now” sections, featuring ads in response to breaking news topics. From President Trump pulling the US out of the Paris treaty on climate to breaking news like former FBI Director James Comey’s...
Campaigns & Elections: Top Tips For Down-Ballot Direct Mail
SpeakEasy Political's Director of Strategic Partnerships, Danielle Winterhalter, gives her "Top Tips for Down-Ballot Direct Mail" to Shane Greer of Campaigns & Elections Magazine. Check out their full conversation here. © 2017 Storefront Political Media. All...
Roll Call: Some People Really Love Political Ads, And This Ad-Maker Is Targeting Them
By Warren Rojas What’s a political ad-maker to do in an environment where voters can easily avoid any campaign spot that comes their way? I Agree To See aims to find those who seek out political content voluntarily and make sure they do indeed see it. Storefront...
Political TV Ad Archive: I Agree to See Creating its Own Audience of Ad Watchers
By Nancy Watzman The era of political advertising on TV is far from dead — just take a look at all the action in political TV ads over the past 24 hours. But it’s also true that the ways that people can avoid such advertising have increased in recent years, as they...
SpeakEasy Wins ‘Best Campaign Tool & Tactic’ at BISC in Las Vegas
Las Vegas – SpeakEasy Political, a breakthrough political tech startup that makes it faster and easier for campaigns to move direct mail, took home top honors at the Ballot Initiative Strategy Conference in Las Vegas last Wednesday. SpeakEasy won Best Campaign Tool...
Campaigns and Elections: How DIY Services Can Help Firms Expand
How many candidates did you turn down this year? For the average consultant, the number of times you are forced to say, “Sorry, we’re full for the cycle," to small campaigns is likely growing. The math tells the story. By one estimate, there are more...
GovFresh: The Long Tail of Political Mail – Spotlight on SpeakEasy Political
SpeakEasy Political wants to make it easier for everyone to run for elected office. Danielle Winterhalter, SpeakEasy Political co-founder and director of strategic partnerships, shares how they’re addressing a fundamental aspect of lowering the barrier to entry,...
Squeezing Costs Out of Direct Mail with Bergen Kenny of SpeakEasy Political
CEO of SpeakEasy Political, Bergen Kenny, spoke with Karen Jagoda of the Digital Politics podcast to talk about SpeakEasy and political mail. She shared that in the digital age, print pieces still have an important role to play and can be the last message seen before...
NGP VAN Recognizes SpeakEasy in Innovation Partner Marketplace
Digital innovation has touched almost every sector of the political world. Donating is easier online, organizers can go door to door with their iPhones, and social media outreach has changed the game. But older workhorse tools - like direct mail - have been slow to...
SpeakEasy Wins BEST OVERALL and BEST STARTUP (TECH) at Netroots Nation
St. Louis – SpeakEasy Political, a new political/tech startup that makes it faster and easier for campaigns to move direct mail, took home top honors at Netroots Nation on Saturday. SpeakEasy won both Best Overall and Best StartUp (Tech) at the New Tools Showcase....
Campaigns and Elections: Three Reasons Why Direct Mail Is Growing
Originally reported on July 14, 2016 by Campaigns & Elections. By: Eric Jaye Just a few years ago most of us in the political media business were predicting a gradual phase out of direct mail. The reasoning went something like this: Why keep using mail when...
SpeakEasy Political Announces Data Partnership with NGP VAN
In an effort to give Democrats a leg up this cycle, SpeakEasy Political, a new self-serve platform that dramatically lowers direct mail costs, announced a data partnership with NGP VAN. NGP VAN is the premier national data vendor for Democratic campaigns and causes....
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